farm news, In Good Heart, New Beginnings

New Beginnings In Good Heart


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It feels like Spring around these parts, even though it’s still about three months away. The days are beginning to grow longer once again and life is full of new beginnings for Ben and I this year.  For one, we have a new name. Ben’s Produce was never really our first choice. Actually, our first choice was Veni Vidi Vegetables (as in, I came, I saw Vegetables). We were so proud of ourselves when we came up with that name, but when we told folks about it, no one got it and others people told us they couldn’t pronounce it. So we scrapped Veni Vidi Vegetables and decided on Ben’s Produce for its simplicity. It’s been a good name for us. It’s good to have your name in your business name – it means everyone knows your name. But we also feel the name limited us in two main regards: 1) we want to move beyond just produce and 2) well, it’s not just Ben. Ben and I talked about changing our name last year, but when Ben’s Produce was voted Edible Piedmont’s farm of the year, we decided to delay the name change and resolved to change it for 2012. We threw around a lot of names, some serious, some not so much, before we finally came to In Good Heart Farm. In Good Heart has a lot of meanings, but we decided on the name based on the Old English use of the phrase. To say that the soil is in good heart is to say that it is healthy, in good cultivation, and in good spirit. To say that a person is in good heart is to say that they are cultivating wisdom, courage, and good spirit. Ben and I felt that our farm name should represent our vision and we couldn’t think of a better representation of what we want to do and what we want to be in our world than In Good Heart.
In addition to our changing the farm name, we are also changing the farm input – which is to say that I am now also a full-time farmer, along with Ben! I have gained a lot from working toward my PhD in Sociology at NC State, including mentors and friends. And while I will always think of myself as a Sociologist, I no longer feel that earning a PhD is an important goal for me. I never knew farming would be the life for me. It’s physical, cerebral, spiritual, immensely rewarding and it enables me to feel like I am doing something – and more than that, that I am doing something positive in conjunction with the people and the things that I care about. Ben came to his realization a few years ago when he decided to leave his job working for Smithsonian Magazine in Manhattan and move to NC with me. Now we’re on the same track and we couldn’t be happier, which is great – because the other new beginning in our life is that we’re going to be parents this summer! Ben and I (and our families) are thrilled and can’t wait until we get to meet the little one sometime in June (I’m due near the end, but my mom swears I’ll give birth two weeks prior to my due date). Life is good and we’re ready to take on this year with all the vigor it deserves! Stay tuned! 
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